01 What the trial is
A trial gets a working AI lead-response agent installed on your business, free for 14 live days. Stripe securely saves your card at signup but does not charge it then. Unless you cancel before trial end, the matching monthly plan starts automatically:
| Trial | During 14 live days | Then, unless cancelled |
|---|---|---|
| Phone Agent Trial | $0 | $99/mo — Phone Agent Essential |
| Chat Agent Trial | $0 | $99/mo — Chat Agent |
| Phone + Chat Trial | $0 | $198/mo — Phone Essential + Chat |
Every trial includes: one-day install, lead qualification, CRM connection, a Slack Signal Room, real-time lead alerts, a daily brief, and a 14-day trial scoreboard. Our promise: we install your first AI lead-response agent in one business day, connect it to your CRM, and send every new opportunity into your Signal Room.
We never ask for passwords. You connect accounts through secure access, forwarding, admin invites, or approved integrations.
02 The agent is AI — and AI can make mistakes
Your agent is automated. It's fast and consistent, but like any AI it can occasionally misunderstand a caller, phrase something oddly, or make an error. Before launch, you review and approve the agent's configuration — the prices, services, service areas, hours, and claims it's allowed to repeat. You're responsible for the accuracy of the information you provide to it; we're responsible for the agent faithfully using what you approved, and we fix configuration errors promptly when you flag them.
03 The agent never binds your business
The agent never forms quotes, contracts, or binding commitments on your behalf. It never gives final prices, promises availability, approves discounts, changes contracts, gives legal advice, or handles disputes — anything in that territory gets escalated to you as a Signal. Only you make commitments; the agent captures the opportunity and hands it over.
04 The agent always says it's an AI
Every conversation opens with the agent identifying itself as an AI assistant. This disclosure is mandatory and cannot be disabled — not by you, not by request, not for any account. It's a condition of service.
05 Recording is off by default
Call recording is OFF by default. If you ask us to enable it, every recorded call carries an audible on-call announcement and all-party consent, consistent with Massachusetts law (M.G.L. c. 272, § 99). There is no silent recording in any state, under any configuration, period.
06 Emergencies
The agent is not an emergency service. When a caller mentions danger keywords (gas, leak, fire, flood, smoke, CO, injury, 911, no heat in winter), the agent says "If this is an emergency, hang up and call 911," provides your designated emergency line, and fires a hot-signal alert to you immediately. You must provide an emergency contact number during onboarding — the agent can't go live without one.
07 No cold outbound — ever, on trials
Trial agents never make cold outbound calls or send cold texts. The only outbound message is missed-call recovery: exactly one transactional text-back per missed call, to the number that just called you. STOP requests are honored immediately and permanently.
08 Liability
Our total liability under this agreement is capped at the fees you actually paid us. Neither of us is liable to the other for indirect or consequential damages — lost profits, lost leads, lost business opportunities. You agree to indemnify First Signal against third-party claims arising from the content, prices, services, and claims you provided to the agent (see Section 02 — you own the source facts).
09 Your lead data is yours
You own all lead data the agent captures. At trial end you get a full CSV export — whether you convert or not. If you don't convert, your trial-CRM lead records are deleted 30 days after the trial ends. Your leads are never used for another client, and never used by us for prospecting. Firewall, not fine print.
10 Billing, refunds, and what happens at day 14
Nothing charged to start. Stripe saves your card for future off-session billing, but the 14-day live trial is free.
What happens at the end. Unless you cancel before trial end, your card is charged automatically: $99/mo for one channel (phone or chat), or $198/mo for phone + chat. It then renews monthly on the same date until you cancel.
We remind you before we charge. On go-live day we email the exact first-charge date and amount. On day 11 we send them again with your results.
Cancellation is easy. Cancel through Stripe's customer portal, by replying to any email from us, or by telling any of our agents to cancel. Cancel before trial end and you pay nothing. There is no minimum term; it is month to month.
If we don't deliver. If we don't get your agent live within 5 business days of receiving your completed onboarding and access, you owe nothing and the trial simply doesn't start.
Monthly tiers (no install fees — the trial is the install): Phone Agent Essential or Chat Agent $99/mo, Phone + Chat bundle $198/mo, Phone Agent Pro / Speed to Lead $249/mo, Sales Team from $1,000/mo, Growth Team custom from $5,000/mo.
11 Onboarding has a shelf life
Onboarding must be completed within 30 days of submission. We'll nudge you twice. After 30 days of inactivity, we archive the request without creating the subscription or starting service. You can submit again when you're ready.
12 Governing law
This agreement is governed by the laws of the Commonwealth of Massachusetts. Any dispute will be brought in the courts of Barnstable County, Massachusetts. If any part of this agreement is found unenforceable, the rest stands.